Rochester, N.Y. – Continental Service Group, Inc., d.b.a. ConServe, recently “adopted” a stretch of highway to keep clean in their local community as part of the Adopt-A-Highway program. The program allows businesses, civic and neighborhood organizations, even families, to “adopt” a stretch of roadway to maintain, usually for two years, and thereby foster a sense of pride. Work includes picking up trash and raking….even planting flowers. ConServe employees are actively involved in the effort and ConServe has committed to keeping the highway free of liter and debris from the intersection of Routes 96 and 31F to the intersection of Main Street and Route 31F in East Rochester, N.Y.

At ConServe, the Cleanup initiative begins with preliminary safety meetings to review safety guidelines and cleanup protocol. Sporting gloves, hard hats, safety vests and garbage bags, participating employees are treated to a company-sponsored catered lunch following their efforts on a designated Saturday morning. Repeat cleanup events are held several times per year, on the same stretch of adopted highway, to promote community involvement among employees and to beautify the local area.

“As part of the ConServe mission, we are dedicated to improving the human condition” states George M. Huyler, V.P. Human Resources at ConServe. According to Huyler, “ConServe employees support this commitment in their daily work, their personal lives, and in the philanthropic efforts that they champion.” Huyler continues “by being an active and engaged member of our local community, in addition to establishing and cultivating relationships with our neighbors, ConServe and its employees are able to give back and make a difference.”














About ConServe

ConServe has been ranked consistently as a top-performing agency by the federal government and the U.S. Department of Education. Representing less than 1% of collection agencies nationwide, ConServe has achieved the ACA International Professional Practices Management System (PPMS) certification, representing the collection industry’s standard for quality management, and has completed the SSAE 16 Type II Engagement. Nationally accredited by the Better Business Bureau (BBB) with an A+ rating, ConServe is a recipient of the Rochester Business Ethics Award, has repeatedly appeared on Inc. Magazine’s Inc. 5000 list of fastestgrowing companies and has been named a Rochester Top 100 company 12 times in the last 13 years. ConServe has been voted a Best Place to Work in Collections (for the last three consecutive years) and was recognized in 2015 as the #1 Top Workplace in Rochester, N.Y. Training magazine named ConServe on its Top 125 list of organizations with the most successful learning and development programs in the world and the Greater Rochester Quality Council has presented ConServe with both the Customer Excellence and Operations Excellence Awards.

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The ADOPT-A-HIGHWAY program, a Monroe County Department of Transportation (DOT) sponsored initiative, looks for community-minded companies, clubs, or organizations to signal their commitment to keeping Monroe County looking good by “adopting” stretches of highway and pledging to keep them litter-free. There is no cost to the participating organization and Monroe County DOT provides garbage bags, safety vests, “Work Zone” signs and roadside trash pick-up service.

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