The landscape of healthcare revenue cycle management is constantly changing. Programs stemming from the Affordable Care Act such as the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS), and patients acting as consumers with more healthcare options than ever before, have led to an increasingly competitive climate. As a result, hospitals are refocusing their attention on the patient experience.

Not only are patient experience outcomes affecting reimbursement, but healthcare providers are embracing it as a strategy to attract and retain patients. And because non-clinical patient touch points often outnumber those of a physician, the revenue cycle can greatly influence the patient’s overall healthcare experience.

At RevSpring, our healthcare clients are taking action, improving the patient experience at all non-clinical touch points. We are helping revenue cycle leaders apply the right software and services to their current patient billing methods – enhancing the patient experience while improving overall performance.

Whether it’s accommodating each patient’s communication preference, offering multiple payment options, enhancing self-service and customer service with web portals, or designing a strategic patient statement series, hospitals are making key investments in the patient relationships that are vital to their organization’s success – and accelerating patient response and payment in the process.

To keep up, stay ahead, and improve financial performance you need the strategy that is right for your organization. Through this blog we hope to share some of the specific strategies and approaches healthcare organizations are taking to improve the patient experience and provide advice and insight into the financial and operational outcomes that result from a “patient-centric” revenue cycle.


About Martin Callahan

Marty Callahan brings more than 20 years of demonstrated leadership and business development experience in consumer finance and healthcare IT services to RevSpring. He currently oversees RevSpring’s Healthcare vertical, developing and implementing key initiatives and products, and oversees several of RevSpring’s U.S. facilities. In 2012, Marty joined Data Image, a subsidiary of DANTOM Systems, as its general manager. Marty was responsible for providing leadership and growing Data Image’s national client base and strategic partnerships. Prior to joining RevSpring, his development and implementation of strategic business initiatives drove revenue growth for TransUnion Healthcare, where he previously served as vice president of sales and business development.

He received a B.S. in Business Administration, Marketing at Ohio State University.

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