TNB Issues Credit Card Marketing White Paper

DALLAS, TX – A new white paper from TNB Card Services provides valuable insight into the most successful and effective marketing techniques for credit union credit card programs. The white paper, titled “Six Habits of Highly Effective Card Programs: A Best Practices Approach to Effectively Marketing Credit Cards for Credit Unions”, was made available by TNB today in paper and electronic versions.

This is the second in a series of objective, informative white papers regarding credit cards that TNB, the credit union-owned customer service leader in credit and debit card processing and issuing for credit unions, has produced on business issues. The first one, Selling or Holding: A Best Practices Approach to Deciding the Future of a Credit Union Credit Card Portfolio, was made available in January.

The Six Habits white paper is a 20-page report that addresses six major card marketing considerations, such as portfolio management, pricing, promotion, and loyalty and reward programs. The document examines each subject and gives solid, proven advice on how to improve the card program’s financial performance.

“Credit card programs are complex, but can be the most rewarding element in any credit union’s overall portfolio. When well-managed, these programs can be the top performing loan product,” said Rollie Penn, executive vice president of TNB Card Services.

“We developed this white paper to give credit unions insight into many of the proven strategies that can build the success of their card programs.”

In its roles as a card processor and portfolio owner, TNB Card Services has extensive insight into program management and marketing, and the white paper reflects the companys decades of experience. The Six Habits of Highly Effective Card Programs white paper is available in a print version upon request from TNB Card Services at 888-742-0260, or in an electronic version online at http://www.tnbcard.com/White%20Papers/Six%20Habits/Default.asp.