It was bound to happen. Now that you can use plastic at the post office, the movies and in the subway, fast food and quick service restaurants (QSRs) are natural targets for market-hungry credit card companies, says FIND/SVP electronics-payment industry consultant Richard Pinto. Usage has increased a whopping 658% in three years.
“QSRs were resistant because traditional credit card processing added transaction time (fast food, remember?),” but banks rose to the challenge with new technologies: average transaction time is now faster than if you pay with cash.
For this complete story, please visit Plastic Your Way: Quick Serve Restaurants Serve Up Credit.
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