Red Herring Selects Qsent As Finalist for Its Annual Top 100 Technology Innovation Awards

Red Herring, the technology research company that tracks the product and financial market performance of bioscience, communication, computing, energy, entertainment, Internet and defense companies, announced it has selected Qsent, Inc. as one of its finalists for its annual Top 100 Technology Innovation Awards.

Red Herring follows the innovative technologies, new product offerings, markets, revenues and future potential of public, venture-funded and pre-IPO companies. Qsent is a privately-held company based in Portland, Oregon.

The Red Herring Top 100 Innovation Award lists some of the newest and most innovative companies today building next generation technologies and services, such as Qsent, Adobe Systems, Amazon.com, Broadcom, Cisco Systems, Google, AMD, Connex and others.

At the Fall 2004 Red Herring Conference in Monterey, on Wednesday, December 8, Greg Keene, Qsent Chief Privacy Officer, will present Qsent?s business model, its markets and customers, and its recent selection as the sole aggregator of the nationwide Wireless 411 Service. Mr. Keene?s presentation will afford the business and technology leaders attending the opportunity to learn about Qsent?s unique solution for developing a consumer choice-based, privacy-protected database for the Wireless 411 Service, and its broad benefits for business and consumers.

For more information about Qsent, go to our website at: www.qsent.com.

For more information about the Wireless 411 Service, go to: www.wireless411service.com.