SANTA ANA, Calif. — The First American Corporation, the nation’s largest data provider, today announced it has acquired Bar None, Inc., a leading provider of credit-based lead generation, processing and tracking services. Details of the transaction, which closed May 25, 2005, were not disclosed.


Headquartered in Pleasanton, Calif., Bar None provides cost-effective, credit-based lead generation services to automotive dealerships by identifying consumers with credit challenges who need assistance in obtaining automobile financing. The company provides hundreds of qualified auto dealerships with credit-based automotive leads, covering 80 percent of the nation. In 2004 alone, Bar None assisted more than 800,000 potential car buyers with their auto finance needs.


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