The MBNA Corporation, the largest independent issuer of credit cards, has decided that it should ask for permission before switching its customers’ credit cards to American Express cards.
Responding to complaints from customers who did not want the American Express cards MBNA sent them, a spokesman said yesterday that the company would stop the automatic replacement policy that was being applied to some of its Visa and MasterCard cards.
MBNA is introducing the first credit cards that carry the American Express brand but are not issued by American Express. MBNA has been inviting some customers to apply for the new cards, but it has sent letters to others telling them their cards would automatically be switched unless they objected, a practice known as opt-out marketing.
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