Reward Enterprise's Consumers Choice Unit Opens New Debt Collection Unit

HOUSTON – Reward Enterprises (OTC Bulletin Board: RWRD), a diversified financial services company specializing in sub-prime consumer lending, announced today that its Consumer’s Choice Financial Services unit has launched a subsidiary to operate a consumer debt recovery business.

The new subsidiary will operate as Consumers Solutions, Inc. The new operations will be managed by Bennet Blow, President of Retail Collections Services, Inc., a Houston-based debt recovery company, which will retain a 30% ownership in the subsidiary. Mr. Blow brings considerable experience in collection operations with over 15 years of industry experience in various roles.

Consumers Solutions, Inc. will operate from the Retail Collections Services, Inc. office facilities located in Stafford, Texas and will utilize their existing communication systems, software, personnel and expertise. Retail Collections Services, Inc. is a privately owned company with a staff of approximately 70 collections professionals. Face-value collections have averaged $12,000,000 over the past five years. The plan is to bring an additional 25 professionals in to work on the Consumers Solutions operations.

Jeff Fisher, CEO of Reward Enterprises, stated, “We are excited to announce the launch of our consumer debt recovery business today. This business is an important cornerstone for our overall business model. Our association with the Retail Collections Services, Inc. operation gives Consumers Solutions the immediate office, personnel and management resources that it needs to begin operations without the typical start-up delays. Plans are to purchase an initial $3,000,000 face-value portfolio and begin working our programs.”

About Consumers Choice Financial Services, Inc.
Consumers Choice is a consumer financial services company with operations in consumer debt-acquisition and many facets of sub-prime consumer lending. Based in Houston, Consumers Choice has an aggressive growth and expansion plan that includes a bank charter for issuing credit cards to targeted sub-prime consumers. For more information, visit www.consumerschoicefinancialservices.com.