Experian's New Program Allows Companies to Extend Offers of Credit to Prequalified Consumers Most Likely to Respond

COSTA MESA, CA – Experian®, a global information solutions provider and the industry leader in event-based triggering solutions, today announced the availability of Prospect Triggers(SM), the first preapproved marketing solution to target consumers based on their actual credit behavior within the past 24 hours. This tool brings a new level of timeliness and precision to the prescreen process to dramatically increase response and activation rates to preapproved credit offers.

Using Prospect Triggers, clients are able to monitor lists of prequalified prospects for current credit activity. Prospect Triggers returns new data on monitored consumers to the client within twenty-four hours of being loaded to Experian’s industry-leading FileOne(SM) database, allowing clients to extend a firm credit offer to consumers precisely at the time they are shopping for credit.

“When it comes to extending consumers an offer of credit, time is of the essence,” said Laura DeSoto, senior vice president of marketing for Experian Credit Services. “Prospect Triggers uses the most powerful of Experian’s core competencies to give clients the competitive edge — finding the most qualified consumers when their motivation to respond is highest.”

Historically, prescreen offers have been tendered based on dated material to targeted consumers who were likely to be looking for credit. However, Prospect Triggers is the first preapproved marketing solution to send data to clients based on actual consumer behavior in the most recent twenty-four hours, focusing on consumers previously identified as highly responsive and credit-active, prime candidates for preapproved offers. Additionally, it eliminates consumers with recent derogatory activity.

“Early adopters of Prospect Triggers have seen as much as a 100 percent increase in lift, which is phenomenal given the overall decline in prescreen response rates,” said DeSoto.

Prospect Triggers is fully compliant with all federal Fair Credit Reporting Act and Fair And Accurate Credit Transactions Act requirements, and triggered consumer names are run through Experian’s pander/opt-out file before delivery to the client.

The Prospect Triggers patent pending technology is ideal for mortgage and home-equity lenders, credit card issuers, banks, retailers and automotive lenders.

About Experian
Experian® is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, healthcare, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, California. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $2.3 billion. For more information, visit the company’s Web site at www.experian.com.