The American Teleservices Association founded two local chapters in India, establishing its presence overseas for the first time, the organization said this week.
Offshore outsourcing was a contentious topic in last year’s presidential election and has been a source of division in the teleservices industry, especially among small domestic call center providers that have had difficulty competing with cheaper offshore labor. However, the ATA said it hopes to ensure fair competition between offshore and domestic providers by encouraging compliance with U.S. teleservices law overseas.
The North-West India chapter is based in Mumbai while the South-East India chapter is based in Bangalore. By establishing overseas chapters, the ATA aims to bring the offshore segment of the industry into the fold, said Tim Searcy, CEO of the ATA.
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