Something new is coming to the event world for credit and collections! insideARM.com and Kaulkin Ginsberg are pleased to bring you the industry’s first-ever virtual EXPO.

Think of an online exhibit hall where you can literally “visit” booths, interact with suppliers through group or private chat, see a video introduction of the company or product, and download additional information.

While it will always be important to engage in face-to-face networking, adding a virtual EXPO to your schedule can provide an efficient and cost-effective way to interact with potential suppliers or clients. Because of the expense of travel and time out of the office, many stakeholders in the process of selecting vendors don’t ever attend tradeshows; companies have to make choices about whom/how many to send to the major events.

EXPO 3.0 will be free to attendees, so there are no choices to make; senior management, IT staff, collection staff, or anyone else will be able to attend this show from their desk, at their convenience. Have 20 minutes at 10am and then 30 minutes at 3:30pm? Fine! Come and go from this event as needed.

Suppliers won’t have to make those choices either; so not only the sales team, but management, developers, marketers, customer service team members can all have the opportunity to interact directly with clients and prospects. This is extremely valuable input for your whole team.

Expo 3.0, “the receivables tradeshow evolution,” is coming on February 16, 2010. Learn more about the event at www.insidearm.com/expo.

Stephanie Eidelman is the Publisher of insideARM.com and the Chief Operating Officer of Kaulkin Ginsberg Company. She can be reached at publisher@insideARM.com.