TransUnion Launches Payment Behaviour Score in Hong Kong

TransUnion today announced the launch of Payment Behaviour Score, a new score to improve the effectiveness of acquisition and portfolio reviews for credit card businesses. This scoring solution is designed to strengthen relationships with cardholders and enhance the portfolio management strategy for the credit card providers.

TransUnion's Payment Behaviour Score analyzes every stage of the customer lifecycle, predicts payment behaviour, designs programs and offers specific to segmented consumers and their affordability risk levels.

"TransUnion's Payment Behaviour Score will help businesses with segmentation strategies and modeling to improve efficiency and increase return on their customer portfolio," said Lawrence Tsong, TransUnion's managing director.

The Payment Behaviour Score can be used in conjunction with TransUnion's Credit Management Score (CMS), which predicts an individual's likelihood of 90-day default in the coming 12 months. The widely used CMS is highly predictive on both new applications and review checks. By using both, businesses can better understand consumer payment behaviour and manage risk. To learn more about the Payment Behaviour Score and CMS, visit http://www.transunion.hk.

In addition to the Payment Behaviour Score, TransUnion also has launched Personal Loan Score, the industry's first credit scoring tool designed to help businesses reduce delinquency of unsecured loans.

About TransUnion
As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion has employees in 25 countries on five continents.