Needham, Mass. -- The severe contraction that the credit card industry is experiencing after decades of business boom is, according to a new research report by TowerGroup, a direct result of antiquated business models used to measure risk and monitor changing consumer profiles. TowerGroup believes it will take time for the industry to change its business model, but that forward-thinking issuers should begin planning for the post-recession era even as they struggle in a down economy today.
"Although the credit card industry has grown and changed over the decades, its business processes and predictive models failed to evolve with the times, resulting in the ensuing turmoil we see in the industry today," said Brian Riley, research director of bank cards at TowerGroup. "Change of current processes is not a "nice to have" but a "must have" initiative if the industry is to thrive once again."
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Although card issuers have standard measurements in place such as industry-wide credit scores, they often neglect to examine the big picture of consumers' creditworthiness realistically. To measure credit portfolios successfully, issuers must take a more holistic view of their customers, looking not only at their credit scores but also their past payment history, credit line management, debt burden, cross-sale potential and the duration of the customer relationship. After considering these factors, an issuer must utilize a methodology that parses its consumer accounts into retention, modification and exit categories, based on the cardholders' profile results. This dynamic process will allow the issuer to more accurately discern each customer's creditworthiness and determine how broad and deep the financial relationship can and should be.
"Creating a more dynamic control process will prepare forward-looking issuers for a recovering economy and a new order in credit," said Riley. "Although the credit card industry has been rocked by systemic risk, it will emerge as a stronger, smarter industry ready for future changes in the economy, however dramatic."
Additional highlights of the research note include:
The TowerGroup Research Note titled, "After Boom and Bust: Navigating the Credit Card Industry into the Next Economic Cycle," is available to members of the press for review. To request a copy or to arrange an interview with Mr. Riley, please contact Lisette Kwong at 212-642-7753 or lisette.kwong@edelman.com.
The research report may also be purchased online at the TowerGroup Store via credit card by using this link: https://015d8fb.netsolstores.com/index.asp?PageAction=VIEWPROD&ProdID=613
About TowerGroup
TowerGroup is the leading research and advisory services firm focused exclusively on the financial services industry. A respected source for trusted information and advice, TowerGroup brings many of the world's leading financial institutions, technology companies, and professional services firms a deeper understanding of the business and technology issues impacting their organizations. Headquartered near Boston in Needham, Massachusetts, and with offices in North America and Europe, TowerGroup serves a global client base. Visit www.towergroup.com for more information.
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Comments
Comment from eileen corrice on April 22, 2009 at 2:20PM EST
To measure credit portfolios successfully, issuers must take a more holistic view of their customers, looking not only at their credit scores but also their past payment history, credit line management, debt burden, cross-sale potential and the duration of the customer relationship. After considering these factors...YOU MEAN THEY WEREN'T DOING THIS??