Melissa Data Announces a New Addition to Address Object and MAILERS+4

RANCHO SANTA MARGARITA, Calif, – Melissa Data, (www.melissadata.com), a provider of data quality and address management solutions, today announced a new free add-on to the company’s Address Object address verification API and MAILERS+4 postal automation software. The new add-on, called AddressPlus, will analyze residential address records that are identified during ZIP+4™ encoding and will append or correct those records with the right apartment number, if available. AddressPlus works concurrently with the USPS® SuiteLink® product used to append or correct business address records with the appropriate secondary suite information. Address data for AddressPlus is compiled by Melissa Data from multiple business and residential sources and is unique to Address Object and MAILERS+4.

“Melissa Data is on the leading edge of address-updating technology and we are proud to offer our proprietary AddressPlus add-on to all Address Object and MAILERS+4 customers free of charge,” said Greg Brown, Director of Marketing. “Now companies can avoid the waste and high costs associated with mail that has gone undelivered or returned simply because it was missing a suite or apartment number.”

In addition to AddressPlus, Melissa Data offers a wide variety of list-enhancing products including real-time* and batch 48-month NCOALink® change-of-address processing, delivery type indicator, and DSF2®; plus an array of suppression services including UAA, Deceased and Do-Not-Mail suppression.

NCOALink processing, which compares list data to the weekly updated USPS Change- of-Address (COA) database, is the industry’s leading method for proactively updating mailing lists. NCOALink and CASSTM processing, which includes SuiteLink, will help improve delivery and reduce undeliverable-as-addressed (UAA) mail; and both are required for First-Class™ and Standard Mail® automation discounts.

To learn more about Melissa Data’s new AddressPlus, visit www.MelissaData.com/addressplus.

ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA’s List & Database Council. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by analyst house, The Information Difference.  Since 1985, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. Melissa Data is a non-exclusive NCOALink Full Service Provider Licensee and non-exclusive SuiteLink Interface and Data Distributor Licensee of the United States Postal Service®.  Prices for Melissa Data products and services are not established, controlled or approved by the USPS. For more information, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

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