Intrum Justitia Announces Major Rebranding, Repurposing and Share Repurchase

Intrum Justitia, one of the largest accounts receivable management companies in Europe, announced Thursday a new corporate identity, complete with a new mission, slogans, and logo graphics. The company will continue to make the bulk of its money in ARM.

The Stockholm, Sweden-based company made the announcement at its third annual Capital Markets Day in front of analysts and investors.

“About a year ago Intrum Justitia embarked upon a strategic transformation journey with the aim of creating an even more prosperous corporation for the future,” Michael Wolf, Intrum’s president and CEO, said in a statement. “Today we take a further step on this journey by launching our new corporate identity. We want to achieve added customer value by thinking and doing business in new ways.”

The company said that it is not moving away from its traditional business line of debt collection, but it does want to become a “provider of complete credit management services.” Intrum says that it has now evolved from “selling products to finding solutions.”

Intrum says that it will work closer with its clients offering services that optimize cash flow and profitability, including credit information, invoicing, sales ledger services, reminders and collection, debt surveillance, collection of written-off receivables and purchased debt.

According to a company press release, a major component of the company’s refocus is a regionalization among the 24 markets it serves. The company feels that it will help in identifying synergies in the operations in those markets.

As a part of the rebranding, Intrum changed its trademark blue logo to green.

The company also used the Capital Markets Day to update investors on the company’s progress since the first quarter (“European Collection Agency Intrum Reports Strong First Quarter,” April 23). Intrum said that organic growth in April was slightly better than the 10.5 percent reported for the first quarter and that earnings growth was also tracking higher.

Intrum said that the March acquisition of a Beligan collection agency is proceeding as planned (“Intrum Justitia Acquires Belgian Collectors,” March 18).

Intrum also announced Wednesday that pursuant to a stock-based executive compensation program announced in April, it would be executing a plan to purchase up to 250,000 of its own shares on the OMX Nordic Exchange Stockholm. The company will use the shares in the compensation program. Intrum does not currently own any of its own shares, according to a press release.