Executive Change: Aspect Names New Executive Leadership to Drive Company’s Unified Communications Strategy

CHELMSFORD, Mass. – Aspect, a unified communications (UC) solutions provider, today announced it has appointed new executive leadership to oversee the company’s unified communications strategy and marketing initiatives. Andy Bezaitis is now the senior vice president of product management and Laurie Cairns has joined the company as the senior vice president of marketing. 

“This is an energizing time at Aspect because of the depth and breadth of our unified communications software and services offerings and the value they can bring to organizations, and I am confident that these new appointments will further our momentum in the marketplace,” said Jim Foy, president and chief executive officer, Aspect. “In her role, Laurie will focus on supporting our revenue objectives with innovative strategies and impeccable program execution. Andy is spearheading product planning to ensure optimal alignment with the business goals of our customers’ needs and with the emerging role of unified communications in the contact center and across the enterprise.”

Bezaitis brings more than 20 years of leadership experience to his new role. In this position, Bezaitis will oversee a product management team responsible for driving UC product enhancements through research, analysis, customer engagement, competitive intelligence and field communication. He continues acting as the company’s primary liaison to Microsoft. Before joining Aspect, he was the senior vice president of business development at Cantata Technology.

Cairns brings more than 25 years of marketing and brand expertise to Aspect. Her new responsibilities as senior vice president include driving marketing initiatives and brand strategy to further Aspect’s leadership in providing unified communications solutions for enterprises and their contact centers. Laurie’s career includes the formation and executive management of LEC, an integrated branding agency founded in 1986. She holds a business process patent in internet promotions, and is the marketing committee chair of Lumity, a nonprofit organization that leverages information technology. She brings extensive experience in both software and communications, and has worked closely with Aspect on strategy, messaging and demand creation for nearly ten years.  

About Aspect
Aspect provides software and consulting services that turn the potential of unified communications into real business results across the enterprise and in the contact center. Applying 35 years of insight and experience, Aspect helps more than two-thirds of the FORTUNE Global 100, as well as small and medium enterprises, power their business processes with communications. For more information, visit www.aspect.com.

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