Economic Downturn Provides Golden Opportunity for ARM Companies with Vision

TAMPA, Fla. -- Like their counterparts in the wider marketplace, agencies and industry vendors in the ARM industry are feeling the pinch of budgetary belt-tightening -- and many expect their advertising, travel, and expense budgets to be further constricted in the next six months as a result of current economic conditions. Companies in this industry are challenged with identifying cost savings without sacrificing production for their customers. At the same time, in order to remain competitive, companies must increasingly evaluate new technologies and implement new tools to meet customer requirements, compliance guidelines, and profitability targets.

"Agency owners in particular are often first among those to cut sales and marketing budgets, but should exercise caution about this short-term fix" says Roxanne Bartley, President of Bartley Ventures, LLC, a leading marketing consulting firm in the accounts-receivable-management industry. "Especially during periods like this one, when competitors are scaling back, it may be the best opportunity for visionary leaders to position their organization for increased market share." Bartley continues, "Instead of hastening to slash sales and marketing budgets, industry executives have a wonderful opportunity to carefully evaluate their current books of business, reconsider their growth plans, and reposition themselves for success."

Among those who are already right-sizing their operations and reducing spending, the majority realize that in order achieve their company's goals, they must still realize a significant increase in sales to make up for the decreased margins.

Ms. Bartley states, "Although the knee-jerk reaction may be to cut spending, this economic climate may in fact represent the opportunity of a lifetime to showcase your company or product better than ever. As the economy recovers, a select few will have out-branded their competition; every industry leader would love to be one of the success stories."

About Bartley Ventures
Bartley Ventures, LLC provides advanced performance marketing solutions that help business-to-business companies increase sales. By facilitating strategic relationships between credit grantors and service providers, Bartley Ventures leverages its proven expertise in third-party-collection sales to drive measurable results for its clients.

For more information about Bartley Ventures, LLC, please visit www.bartleyventures.com.

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