Direct Alliance Wins Sales BPO Excellence Awards

Direct Alliance Corporation, a wholly-owned subsidiary of TeleTech Holdings, Inc. and the leading provider of direct sales business process outsourcing, today announced that it has been recognized for outstanding sales achievements at the 2006 Selling Power Sales Excellence Awards.

Direct Alliance won coveted Stevie® awards for best Hardware Sales Organization of the Year and Sales Recognition Program of the Year. Stevie winners in all categories were announced during The Selling Power Sales Excellence Awards banquet on December 4 at the Westin Casuarina Hotel in Las Vegas. The distinguished international panel of judges and advisors featured executives from companies including Sony Electronics, Microsoft, and Canon U.S.A. More than 600 international companies of all sizes and industries submitted entries for consideration in 53 categories honoring sales professionals, teams, and organizations.

In addition to receiving the awards, Direct Alliance will be honored in the March 2007 edition of Selling Power magazine and will be entered in next year's American Business Awards.

"We congratulate all of the Stevie winners and finalists in the first annual Selling Power Sales Excellence Awards for their historic accomplishments," said Gerhard Gschwandtner, founder and publisher of Selling Power. "As these awards grow in entries and visibility over the years, these companies will be able to look back with pride and say that they were the first-ever winners of these coveted awards."

"We are honored that Direct Alliance Corporation won two prestigious Stevie awards," said James Kebert, president of Direct Alliance Corporation. "We extend our gratitude to all our employees who make Direct Alliance successful."