So, you want more sales leads. But how do you get started? We've put together this collection of blogs, free reports, presentations and more so you can get yourself up to speed. Take a look and let us know if you've got questions about how to use these ideas in your own marketing plan.
Having an online marketing presence is crucial, and the great thing is that getting leads and bringing positive attention to your company doesn’t have to come with an expensive price tag. You are in control.
It’s no secret that the debt collection industry gets a lot of attention from countless places–consumers, legislators, regulators, attorneys, and the mainstream media (just to name a few). Unfortunately, much of that interest in the ARM industry isn’t exactly the kind of warm and fuzzy consideration that collection agencies want, nor of a variety that makes their current or potential creditor clients all too overjoyed.
So how can collection agencies get noticed in the right way, in a manner that will strengthen their own brand reputations and those of their clients?
Last month on Forbes.com I wrote about what I discovered to be two debt collection industries: one legitimate, and one rogue. I came to this discovery through my analysis of the FTC’s debt collection complaint data from the first quarter of 2012. Next month I’ll be co-hosting a teaching workshop at the Debt Connection Symposium & [...]
So, you want more sales leads. But how do you get started? We’ve put together this crash course in online marketing so you can get more leads and protect your company’s good name.
Content is king, and the king gets the gold. And yes, this applies to the debt collection industry as well. But how do you create content, and why even bother?
Here’s a ready-made, 9-month business blog plan designed to increase your company’s revenue with easy-to-create content.
Why Content Is Critical To Your ARM Marketing Strategy Content Is King Marketing isn’t just a science, you know. It’s also a kingdom, ever expanding its reach through campaigns and battles with the competition. A kingdom is only as good as its leader. So who rules the roost when we’re talking about marketing strategy in [...]
Take a look at five quick ways to boost a collection agency’s marketing efforts by focusing on the online world.
SEO is a big deal for ARM firms who want to get more leads and protect their brands. Confused about what exactly SEO is and how it works, as well as why you should even care about it? Download the first chapter of our textbook approach to The Science of ARM Marketing and get a fun, easy-to-follow walkthrough of a very complex challenge unique ARM firms face every day.
Recently, a collection agency was faced with an interesting challenge. A pending court case against them was showing up in the Google search results for their company name. What could they do to decrease the exposure of that case?
Google Chrome is the fastest-growing Internet browser by usage. And it has a few special features that will help you find information quicker than you ever thought possible.
Websites. Email templates. Social media. The new business environment demands a lot from marketing and sales, especially in the ARM industry. Here’s a handy checklist of what should be on your radar for a modern marketing campaign.
Collection agencies differ from many other businesses in that their websites speak to multiple, often competing audiences at the same time. Can you identify those audiences? Are you actively controlling your message (because you can’t control your audiences)? Risks, tips, and more.
Why are ARM firms so reluctant to embrace social media as a business tool? If you know what you’re doing, it can actually help to increase sales.
Have you heard about Google+ aka Google Plus aka G+ aka Plus? No, it’s not a new rap artist (though your kids probably know more about it than you do). Here’s the thing: if you’re an ARM industry professional, you need to know about it. Now.
The idea of giving just about anyone a platform to write whatever they please sounds quite terrible. This is, after all, why some detest “microblogging” formats such as Twitter or Tumblr – they allow the most untalented, boring writers to spew forth the minutiae of their lives on a regular basis, not to mention providing a platform for unsubstantiated comments about anything and everything—including your company.
Many debt collection agencies can probably attest to the reputational risks posed by derogatory statements posted online about their businesses by performing a Google search of their company name and scanning the number of inflammatory results.
What’s the next big competitive advantage in ARM? Better web marketing. It’s not always about having the prettiest web page out there.
More than ever, ARM firms need ways to protect their good name online. Negative search results can wreak havoc with a company's reputation and carry a high cost – loss of potential leads. We've prepared this Guide for ARM firms who want to get started with some basic brand management tactics, and also learn about core strategies that can preserve the reputation of their businesses.
What's your ARM firm doing to manage its reputation?