Naveen is the senior marketing manager for insideARM and Kaulkin Media. He occasionally writes for insideARM about the marketing challenges that ARM companies face in an rapidly evolving online environment and also contributes digital illustrations to various articles.
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So, you want more sales leads. But how do you get started? We’ve put together this crash course in online marketing so you can get more leads and protect your company’s good name.
Looking back on 2011 and charting a course for Outsourced Business Services companies in 2012. The OBS M&A Marketplace: a Roller Coaster Ride in 2011 Full year 2011 merger and acquisition activity kept pace with 2010 performance. 37 deals were completed in 2011 representing roughly $1.33 billion in total deal value, as compared to 38 [...]
Register for the free webinar: IT Compliance & Data Security Workshop for the ARM Industry Thursday, 2 February 2012, 2.00 p.m. – 3.15 p.m. A Beginner’s Guide to Data Security & Information Security Compliance Audits Free downloadable report from Interactive Intelligence, Latitude Software, & insideARM.com gets your team prepared for 2012 compliance challenges. Data Security [...]
Why Content Is Critical To Your ARM Marketing Strategy Content Is King Marketing isn’t just a science, you know. It’s also a kingdom, ever expanding its reach through campaigns and battles with the competition. A kingdom is only as good as its leader. So who rules the roost when we’re talking about marketing strategy in [...]
Take a look at five quick ways to boost a collection agency’s marketing efforts by focusing on the online world.
SEO is a big deal for ARM firms who want to get more leads and protect their brands. Confused about what exactly SEO is and how it works, as well as why you should even care about it? Download the first chapter of our textbook approach to The Science of ARM Marketing and get a fun, easy-to-follow walkthrough of a very complex challenge unique ARM firms face every day.
Recently, a collection agency was faced with an interesting challenge. A pending court case against them was showing up in the Google search results for their company name. What could they do to decrease the exposure of that case?
Google Chrome is the fastest-growing Internet browser by usage. And it has a few special features that will help you find information quicker than you ever thought possible.
Websites. Email templates. Social media. The new business environment demands a lot from marketing and sales, especially in the ARM industry. Here’s a handy checklist of what should be on your radar for a modern marketing campaign.
Why are ARM firms so reluctant to embrace social media as a business tool? If you know what you’re doing, it can actually help to increase sales.