Lindsey Walters is the Client Marketing Associate at insideARM.com. Lindsey conceptualizes and formulates marketing campaigns for clients in the ARM industry and also works internally on marketing initiatives. She graduated from the University of Oklahoma with a Bachelor’s degree in Business Marketing. Originally from Dallas, Texas, she hates snow and the Washington Redskins.
Staying up-to-date might be one of the hardest parts about working in this industry. Regulators constantly update existing rules. New laws arrive all the time. Every state has a different set of laws. And what’s more, we all have to keep an eye on CFPB exam trends, industry best practices, and even software/technology upgrades. It’s […]
Content marketing comes in all shapes and sizes, and is a great way to elevate and promote your company. As a provider of a product or service, you are an expert at what you do. You or others on your team may have some ideas that are suitable for your content marketing plan, but how […]
Connections and associations in a business setting take time to build and maintain, arguably even more time than in your personal life. No matter what level of friendship you have or are pursuing, all relationships take various amounts of time and dedication to nurture and develop. Some might say that keeping a friend is effortless and just comes naturally, when really it is just more enjoyable “work” than, say, figuring out what the new FCC ruling means for your company.
Take a hard look at what your company does. The products/services that your company provides should certainly set you apart from competitors and should strive to be the best, but are they what truly drive your company? Arguably, your company is so much more than your offerings, and it deserves to be marketed that way. […]
Who is your target market? If you answer is “people in the debt industry,” you might be throwing your marketing dollars out the window. Who in the debt industry? What segment? What role? The more you know about your ideal clients and prospects, the more targeted your marketing efforts can be. The more targeted your […]
Affiliating your company, team or even brand with positive & strategic opportunities can make a world of a difference for your marketing plans.
Marketing in the ARM Industry, no doubt, has its many differences from a national campaign, but we can still learn from larger campaigns and commercials.
From a marketing standpoint, the Super Bowl is actually something us marketers can learn from. This year while you prepare to watch the big game, pay attention to these three takeaways.
Marketing can be pretty complex, and can mean different things to different people and companies. No matter what you want to improve, here are some resolutions for you to get the ball rolling on a better New Year.
Before you get caught up with the holidays, be sure to remember those who you work with and who you work for — your clients.