Lindsey Walters is the Client Marketing Associate at insideARM.com. Lindsey conceptualizes and formulates marketing campaigns for clients in the ARM industry and also works internally on marketing initiatives. She graduated from the University of Oklahoma with a Bachelor’s degree in Business Marketing. Originally from Dallas, Texas, she hates snow and the Washington Redskins.
Take a hard look at what your company does. The products/services that your company provides should certainly set you apart from competitors and should strive to be the best, but are they what truly drive your company? Arguably, your company is so much more than your offerings, and it deserves to be marketed that way. […]
Who is your target market? If you answer is “people in the debt industry,” you might be throwing your marketing dollars out the window. Who in the debt industry? What segment? What role? The more you know about your ideal clients and prospects, the more targeted your marketing efforts can be. The more targeted your […]
Affiliating your company, team or even brand with positive & strategic opportunities can make a world of a difference for your marketing plans.
Marketing in the ARM Industry, no doubt, has its many differences from a national campaign, but we can still learn from larger campaigns and commercials.
From a marketing standpoint, the Super Bowl is actually something us marketers can learn from. This year while you prepare to watch the big game, pay attention to these three takeaways.
Marketing can be pretty complex, and can mean different things to different people and companies. No matter what you want to improve, here are some resolutions for you to get the ball rolling on a better New Year.
Before you get caught up with the holidays, be sure to remember those who you work with and who you work for — your clients.
Marketing your brand can be just like trick or treating, except instead of looking for candy, you are looking to grow your business.
Do you ever use or hear a word so much, that you actually forget what it means? I don’t mean the spelling (don’t even get me started on spelling), but what the actual definition of the word is. For me that word is “brand.”
Content marketing is exactly what it sounds like: the marketing of valuable content to your target audience. What is so great about content marketing?