As the Vice President of Product Management for SoundBite Communications, John is responsible for the strategic evolution and delivery of product features and functionality within the company's cloud-based platforms - SoundBite Engage™ for multi-channel communications and SoundBite Insight for preference management. John frequently participates in regulatory discussions which impact our clients including lobbying efforts with ACA International. He was recently awarded the 2010 President's Award by the Telecommunications Risk Management Association (TRMA) for his role on a Regulatory Panel — the most highly evaluated session of 2010.
While there are many legitimate TCPA cases, there are as many that are not. Getting on the wrong side of a class action lawsuit can be disruptive to both businesses and individuals, distracting you from your real work. As the Federal Communications Commission (FCC) continues to clarify its rules, it enables us to continue our gardening.
No matter how hard we try to comply with TCPA, we find ourselves battling it every day. Whether fighting a class action lawsuit, or fighting to get clarity over the broadness of language.
Last week’s action on text messaging compliance by the FCC is a win for both consumers and businesses alike. If you make a living trying to capitalize on doubt and uncertainty, it was not such a good day.
As an industry, we have a responsibility to consumers to abide by their consent and preferences, and never break the trust. Without this, class actions will abound and vendors like ourselves will continue the struggle to show there are many responsible players out there who would never have let these messages leave the front door.
This week, new FCC implementation dates were published in the Federal Register. Previously, the FCC released a Report and Order in February 2012 that made major changes to the TCPA.
The FTC, in its role of protecting the consumer, has its work cut out for itself. Current FTC collection regulations are antiquated and ill equipped to protect the consumer in the ever-changing world of available technology.