PR and Social Media Consultant John Nemo is the former Public Relations Director for ACA International. Reach him online at www.NemoMediaGroup.com
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I cannot count how many times I’ve taken a reporter inside a debt collection agency and introduced him or her to the collections staff, then watched as the reporter came away amazed that debt collectors are regular, everyday people.
Being PR savvy and engaged,a collection agency owner learned about a potentially damaging incident over the weekend, but didn’t wait until Monday to take action.
Thanks to Social Media and the ability to easily capture and share video online, members of the ARM industry are no longer powerless. In fact, we now have unprecedented power and leverage when sitting down for an interview we feel could be controversial or difficult.