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While exploring new technology options is important, we should not lose sight of the basic elements integrated into every agency’s mailing strategy to ensure you are getting the best ROI on your print and mail expense.
I read with great interest a recent article regarding a lawsuit against Accretive Health Inc. where the company is being sued by the Minnesota Attorney General. Its license to collect in the state of Minnesota also has been suspended. This is all due to a security breach that was the result of a lost laptop computer.
With a large consumer base becoming more conditioned to paying online in the first party environment, we should anticipate this trend to increase in the third party debt collection environment as well.
Mobile tags and QR codes are turning up everywhere; the front page of USA Today, retail stores, product packaging, Web sites, print based marketing, and even on collection letters.
Email and web-based communication tools have really changed the landscape for several industries. I believe the collection industry is ready to better incorporate these technologies to help lower operating costs and communicate with debtors through their preferred communication channels.
Performing an annual review wit key vendors and technology partners should be a high priority for all ARM businesses.